Rudi & Ralph and music tours
In 2002, Rudi and Ralph, Jägermeister’s animated stags, started taking over German TV – not only entertaining viewers during the ad breaks, but also presenting a weather forecast or two.
Meanwhile, what had begun as a small-scale focus on rock and metal bands in the USA at the start of the ‘90s evolved into a whole "Jägermeister Music Tour" – a first for the US spirits industry. Jägermeister had already become part of the music scene, and the relationship has since evolved into Jägermeister music programs all over the world, that continues to focus most notably on promoting young, emerging bands. Music programmes such as the ‘Band Support’ or the "Jägermeister Rock:Liga" were created for the home market Germany.
Simultaneously, Jägermeister expanded on the international stage, and was made available in the Asia/Pacific region.