Jägermeister launches the world’s first super-premium herbal liqueur: Jägermeister Manifest. The new line extension is the result of the traditional spirits manufacturer’s wealth of experience and is characterized by a bold new flavour: anise and dried fruit mingle with barrel oak and vanilla to create a full-bodied spirit. Manifest is initially available in exclusive on-trade venues in selected European markets as well as in some duty-free shops.
The fillings facilities of the Jägermeister headquarter in Wolfenbüttel are relocated to the plant in Linden. Due to the required reconstruction work, the production site in Linden becomes one of the largest and most advanced filling plants for spirits in Europe.