The stag’s profile grows
Since 2009, Jägermeister has raised its awareness in Germany and has become a drink that consumers increasingly enjoy in the company of friends. To achieve this, Jägermeister highlighted the brand’s attributes: naturalness, enjoyment and a strong emblem such as the magnificent stag, which embodies the brand in the "Atrium" TV commercial. The 360° communication projects a blend of sophisticated vitality, international flair and the unerringly edgy nature of the legendary traditional brand.
Jägermeister also forged ahead with overseas expansion, continuing to expand in South America and the Asia/Pacific region. In 2010, the USA became Jägermeister’s largest market, a position it maintains to this day.