True community spirit
The TV-Spot “Get-Together” spearheaded the new Jägermeister "We" campaign in 2015. By defining new activities, Jägermeister focused on one of the brand’s typical elements: Community, an aspect significant not only in Germany, but also in international communications. Whether in the USA, Great Britain, Italy, Hungary or South Africa, TV commercials all over the world depict friends sealing special moments with an ice-cold shot. What was once a German herbal liqueur has long since become an international spirits brand. It’s no surprise that, in 2014, Jägermeister’s presence exceeded 100 countries for the first time.