JÄGERMEISTER LAUNCHES LIMITED “BEST NIGHTS” STREETWEAR COLLECTION
Jägermeister’s first international streetwear collection will be launched in 22 markets.
Jägermeister subsidiary M-Venture invests in hardware lifestyle brand Soundboks
Wolfenbüttel, 02 September 2020. M-Venture – the innovation and investment unit of the spirits manufacturer Mast-Jägermeister SE – is investing alongside Heartcore Capital in Soundboks, a young company from Copenhagen whose Bluetooth performance speakers amplify music driven experiences anywhere – from festival campgrounds to the slopes to living rooms and back yards around the world.
FOR THOSE WHO MAKE THE NIGHT: JÄGERMEISTER LAUNCHES #SAVETHENIGHT LIMITED EDITION BOTTLE
Sending strong message of hope and solidarity to nightlife communities / Backed with additional donation-fund of 1 million Euro / Available from 10th June in selected markets
Jägermeister starts global initiative #SAVETHENIGHT to support nightlife community
With the global COVID-19 lockdown impacting the livelihood of millions employed and passionately doing their jobs in clubs, bars and nightlife-related creative industries, family-owned Mast-Jägermeister SE starts a diverse global initiative. The goal of #SAVETHENIGHT is to support both sides of the global nightlife community: those who need direct help for their living and those who need to stay home instead flocking to clubs and bars to hang out with their friends, having a good time.
M-Venture and Taste Tours announce new partnership
M-Venture and Taste Tours announce new partnership.
Michael Cleary appointed Managing Director at Mast-Jägermeister UK
Wolfenbüttel/Camberly, June 2019. Effective 1 August 2019, Michael Cleary will take on the role of Managing Director at Mast-Jägermeister UK.
Jägermeister Cold Brew Coffee
Jägermeister is continuing its innovation strategy with the launch of a brand-new product: Jägermeister Cold Brew Coffee, the extension of the original Jägermeister, features a new dimension in taste.
M-Venture announces strategic investment in Amsterdam-based festival platform Woov
After garnering attention for its investment in the Hamburg-based gin manufacturer Gin Sul and start-up company ArtNight, M-Venture confirms its first global tech-investment.
JÄGERMEISTER SHOWS CHARACTER
WOLFENBÜTTEL, March 2019 –Family-owned Mast-Jägermeister SE has released a new product – the hottest ice cold Jägermeister shot of all times. And its name is Jägermeister SCHARF.
Jägermeister remains on a growth course
Mast-Jägermeister SE continued its international growth track in 2018. Sales increased by 5 percent for a total of 7.5 million 9-litre cases (2017: 7.2 million).
THE BAR IS WHERE YOU ARE
WOLFENBÜTTEL, March 2019 – Jägermeister has introduced a practical new container: the Jägermeister COOLPACK.
Jägermeister acquires distributors in Eastern Europe
Mast-Jägermeister SE entered a new agreement with longstanding distribution partner Rémy Cointreau regarding the acquisition of the latter company’s distribution units in the Czech Republic and in Slovakia.