“9556 Nights of Exploration” is also a first in the company’s history because its essence is based on a one-time experiment: Dr. Günther Findel, the son-in-law of Jägermeister inventor Curt Mast, wanted to test how the base of the liqueur would develop when stored for an even longer time.
Berndt Kodden (49) has been appointed to the Executive Board of the global spirits producer with effect from 1 November 2023. He will succeed Denis Schrey (59), who has chosen to leave the traditional family business at his own request on 30 April 2024 after twelve successful years.
Global #SAVETHENIGHT Fund launches for a second year with fund doubled to €100,000 to support nightlife projects in cooperation with iconic London club fabric.
The limited #SAVETHENIGHT bottle from Jägermeister is well received: The recently awarded gold medal in the special category "Marketing" at the WorldStar Awards 2023 is already the third award for the limited edition.
Mother, through its teams in London and Berlin, will now be responsible for further building the Jägermeister brand worldwide and attract new consumers to the brand by raising its aspirational profile.
Significant increase in sales volume despite difficult general conditions [...]
Based on 19.4 million cartons, the conversion saves 249 tonnes of CO2 annually compared to the previous carton.
Some designs are truly unique – like the Jägermeister #SAVETHENIGHT Limited Edition, co-created by DECO GLAS GmbH. For their work on the bottle, the glass experts received the WorldStar Global Packaging Award 2023.
The winners have now been announced.
Jägermeister has selected London- based agency Born Social to further extend awareness and engagement through the brand’s Global social media channels.
Jägermeister continues to support people and institutions that make nightlife happen by building on the success of its initiative #SAVETHENIGHT.
Together with the Web3 NFT community HAPE, Jägermeister is giving the NFT community a new true original: the world- famous herbal liqueur is premiering its first Genesis HAPE, styled with signature brand details and a new feature.
