For more engagement with gen z: Jägermeister partners with glow
Jägermeister, the worldwide leading premium herbal liqueur, is partnering with GLOW, a New York-based creative agency.
Another multimillion investment: Jägermeister inaugurates new bottling line
Mast-Jägermeister SE is investing 6.3 million euros in the bottling line 4, a bottling line for miniature bottles, at its bottling plant in Wolfenbüttel-Linden.
Jägermeister awards 100,000 euros to #SAVETHENIGHT projects in Northern Ireland and Kenya
Over 300 ideas submitted to preserve nightlife.
Ground-breaking ceremony for the future: Jägermeister builds Germany’s most sustainable barrel storage area
30 years after laying the foundation stone, Mast-Jägermeister SE is expanding its site in Kamenz/Saxony with a new barrel storage area.
Last chance to apply: The Jägermeister #SAVETHENIGHT Fund is still open for entries
Application deadline extended: open until 30th of November 2023 [...]
25 years in oak: Jägermeister presents “9556 Nights of Exploration”
“9556 Nights of Exploration” is also a first in the company’s history because its essence is based on a one-time experiment: Dr. Günther Findel, the son-in-law of Jägermeister inventor Curt Mast, wanted to test how the base of the liqueur would develop when stored for an even longer time.
Executive Board change at Mast-Jägermeister SE: Berndt Kodden succeeds Denis Schrey
Berndt Kodden (49) has been appointed to the Executive Board of the global spirits producer with effect from 1 November 2023. He will succeed Denis Schrey (59), who has chosen to leave the traditional family business at his own request on 30 April 2024 after twelve successful years.
Jägermeister’s #SAVETHENIGHT Fund calls on nightlife fans to suggest innovative ideas to improve the scene
Global #SAVETHENIGHT Fund launches for a second year with fund doubled to €100,000 to support nightlife projects in cooperation with iconic London club fabric.
Third Award for #SAVETHENIGHT Limited Edition by Jägermeister
The limited #SAVETHENIGHT bottle from Jägermeister is well received: The recently awarded gold medal in the special category "Marketing" at the WorldStar Awards 2023 is already the third award for the limited edition.
Jägermeister appoints Mother
Mother, through its teams in London and Berlin, will now be responsible for further building the Jägermeister brand worldwide and attract new consumers to the brand by raising its aspirational profile.
Mast-Jägermeister SE continues to grow
Significant increase in sales volume despite difficult general conditions [...]
Jägermeister Shipping Boxes come more sustainable
Based on 19.4 million cartons, the conversion saves 249 tonnes of CO2 annually compared to the previous carton.