Jägermeister Invests in Global Brand Presence at Frankfurt Airport
Immersive Brand Experience Opens in Terminal 3 Frankfurt, July [...]
MeisterHunter Competition 2026 goes global
The MeisterHunter Competition is now open for entries for its 2026 edition, marking a key step in its evolution. Alongside established markets including Germany, Austria, Poland, Finland, the United Kingdom, Ireland, Czechia and Slovakia, the competition expands into new territories this year, with Switzerland, and South Africa joining the line-up. The addition of South Africa takes the format beyond Europe for the first time.
New approaches to biodiversity
Across the globe, agricultural landscapes are losing biodiversity at an accelerating pace – with direct consequences for crop yields, supply chains and economic stability. Yet despite its importance for food production and natural resources, biodiversity protection is still only rarely embedded in economic systems.
Jägermeister × Mayumi Yamase: Abstract Art Meets an Iconic Bottle
Jägermeister launches an Artist Edition that will resonate with art and design enthusiasts alike: internationally acclaimed Japanese artist Mayumi Yamase reinterprets the iconic Jägermeister bottle in her signature soft, organic and poetic visual language. Only 560 individually numbered bottles will be released worldwide.
Jägermeister invests EUR 17.6 million in new barrel storage in Kamenz, Germany
With the opening of its new barrel storage, Mast-Jägermeister SE has completed the construction phase of a key infrastructure project.
Jägermeister cuts bottle emissions with hybrid furnace technology
German spirits maker Jägermeister has begun producing some of its glass bottles using hybrid furnace technology.
Jägermeister grows against the industry trend
Mast-Jägermeister SE has managed to buck the trend despite declining key spirits markets worldwide and has gained market share. The growth driver was the strong development of the Jägermeister brand, which increased its sales volume by 7.7 percent to 9.2 million 9-liter-cases in 2025—despite historically weak market conditions.
Carmen Schmidt appointed to the Executive Board of Mast-Jägermeister SE
The Supervisory Board of Mast-Jägermeister SE has appointed Carmen Schmidt to the Executive Board of the spirits producer, effective May 1, 2026.
Jägermeister Launches Seeding Campaign “Sensory Voyage 3.0”
Retro Teleshopping Meets Gen Z - Jägermeister is taking its multisensory seeding campaign to the next level: “Sensory Voyage 3.0” reinterprets 90s teleshopping formats and delivers international reach across 32 countries.
The Grand Finale of the MeisterHunter Competition 2025 Has Its Champion
The stage was set at the iconic Stereo Covent Garden in London, where the world’s top bartenders gathered for the ultimate showdown.
Jägermeister Winter Edition
Mulled wine is a thing of the past. Cozy winter evenings will be spicy and warm - Just in time for the cold season, Jägermeister is launching its Winter Edition. The seasonal edition will be available in Germany and Poland starting October 2025.
Next Generation Bartending: Jägermeister Backs Global Talent
The international bartender mentoring program “Jägermeister Scholarship” kicks off [...]