Press
Jägermeister steps up during the crisis
Wolfenbüttel, Germany, March 2021. After a record year in 2019, with sales catapulting past the 100-million mark for 0.7-litre bottles, Mast-Jägermeister SE launched into 2020 with momentum. Sales remained up significantly in the first quarter.
Ode to nightlife: Jägermeister continues #SAVETHENIGHT
Wolfenbüttel, 16th of March 2021 – Freedom, creativity, and human connection: Nightlife means being a part of something bigger. With the film “Ode to Nightlife” Jägermeister reminds audiences why the night is worth saving. The spot is a post-modern slideshow. With a reel of iconic nightlife pictures from different decades, the brand broadcasts not only a nightlife manifesto but a rallying cry to save the night.
JÄGERMEISTER LAUNCHES LIMITED “BEST NIGHTS” STREETWEAR COLLECTION
Jägermeister’s first international streetwear collection will be launched in 22 markets.