The original Jägermeister is versatile, multivarious and characterized by five head notes: bitter, sweet, citrusy, herbal and spicy. With Jägermeister SCHARF [the German “scharf” means hot or spicy, sharp, and even sensual], the brand shines a spotlight on its hot and spicy side. 2019 the company launches the new line extension with 33% alcohol by volume.
Jägermeister SCHARF contains the same blend of 56 botenicals as the original Jägermeister. This diversity has now been rebalanced. However, the hot headnote from the Jägermeister elixir is intensified with additional ginger and galangal and creating a new, but authentic taste experience, which challenges every single taste bud. Modern, contemporary and authentic and distinctively Jägermeister at the same time. This uniqueness is also reflected in the modern design. It takes clear cues from the brand’s global visual identity and plays with a bold mix of classic and modern elements. One thing is for sure: Germany’s biggest spirits brand has revealed yet another side of its versatile, often edgy character.
Jägermeister SCHARF: an ice cold Hot Shot, -18°C to be precise.
Jägermeister SCHARF is available in the on- and off-trade in select European markets. It will also be available in Latin America by the end of 2019.